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April 15, 2025

How AI Is Impacting the World of Investing

Stewart Willis
PRESIDENT & HIGH NET WORTH ADVISOR
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Wondering how AI is impacting the world of investing? What used to take hours of analysis now happens in seconds. Algorithms sort through data, spot patterns, and suggest decisions. These tools to save time and reduce guesswork.

AI is already here, shaping decisions, and changing the rules.

What Does AI in Investing Actually Mean?

AI in investing uses machine learning, predictive models, and natural language processing (NLP). It analyzes prices, news, and earnings reports to find patterns. These systems improve over time instead of following fixed rules. They support asset allocation, risk decisions, and portfolio adjustments faster than human methods.

How AI Is Reshaping Investment Management

AI uses machine learning models to process financial data in real time. These models learn from trends, market behavior, and investor preferences.

In AI portfolio management, systems analyze:

  • risk tolerance
  • goals
  • time horizon
  • income

Then they match the investor to a suitable portfolio. AI monitors markets and personal variables, adjusting the portfolio automatically.

Supervised learning predicts asset behavior using data like:

  • past stock prices
  • economic indicators
  • global events

Robo-advisors buy, sell, and rebalance assets based on goals and market changes. Some firms use unsupervised learning to detect hidden patterns and build new strategies. NLP scans news and social media to gauge sentiment and adjust positions. This automation improves speed, reduces emotion, and frees advisors to focus on planning.

Using AI in Retirement Planning and Financial Planning

AI builds personalized financial plans based on income, goals, and spending habits. It updates projections automatically as life events or market conditions change. Using AI in retirement planning, models longevity, healthcare costs, and Social Security timing.

AI investing tools simulate thousands of market outcomes using Monte Carlo simulations. This is a method that tests your plan against a wide range of possibilities, from best-case to worst-case scenarios. AI adjusts withdrawal strategies based on performance, not fixed rules.

How AI Affects the Stock Market

Most large trades today are made by algorithms. Algorithmic trading systems act in milliseconds using real-time data.

AI predicts short-term moves by analyzing:

  • trading volume
  • order book depth
  • earnings reports
  • sentiment

When it detects patterns, like a dip before a rebound, it trades immediately.

This boosts speed and efficiency but can cause volatility. If many systems act on the same signal, sharp price swings follow.

AI can scan headlines in seconds. If a company beats earnings, AI might buy before humans react. It works the same with bad news, leading to quick sell-offs. It tracks online chatter too.

If retail investors fuel a trend, AI may jump in before it peaks.

Some hedge funds use AI to find subtle price patterns not visible to humans. But AI can misread signals or overreact to false data, triggering sharp declines.

The 2010 Flash Crash is a warning. A large, automated trade and high-frequency algorithms caused a rapid market drop. It wasn’t AI-based, but it shows how automation, if poorly managed, can destabilize markets. AI could worsen similar risks if unchecked.

The Role of AI in Investment Strategies

Traditional investing uses fixed models or intuition. Using AI for investment strategies relies on data and adapts in real time.

Machine Learning Models

Machine learning models can scan decades of historical data (e.g., prices, economic cycles, and global events.) They identify patterns that performed well in the past and test them against current market conditions. This is backtesting and it happens much faster and more accurately than manual methods.

Predictive Analytics

AI forecasts asset performance using signals like earnings growth, volatility, and macro trends. For example, it may spot that small-cap tech stocks rise after low volatility—and build a strategy around that.

AI in financial planning also handles factor investing, identifying elements like:

  • price momentum
  • earnings revisions
  • insider buying

It tests factor combinations to improve precision and reduce exposure to random shifts.

Advanced Customization

Using AI in financial planning allows advisors to customize portfolios depending on investor goals, tax needs, or values. Some platforms let users prioritize things like low carbon exposure or dividend growth, then AI builds a matching strategy. It also rebalances dynamically, adjusting asset mixes in real time instead of waiting for quarterly reviews.

Is There an AI That Helps with Investing?

Yes, there are AI investing tools. Robo-advisors like Betterment and Wealthfront use AI to manage and rebalance portfolios. AI hedge funds like Numerai use machine learning to make trades.

AI investing tools like Zacks AI and TuringTrader scan data and suggest trades. Some apps include chat-based AI assistants that explain portfolios or react to market news. But AI can misread rare events, lacks emotional insight, and still needs human oversight.

Challenges and Ethical Questions

AI may impact the world of investing positively by making it efficient, but there are also challenges. AI in investing offers powerful tools, but it also raises problems that need attention. AI isn’t good or bad by itself. The outcome depends on how people design, test, and use it.

  • Lack of transparency: Many AI models operate as black boxes, making it hard to explain decisions.
  • Data bias: If training data is skewed, AI may produce inaccurate or unfair outcomes. Bias can favor a sector or not have enough data on international markets to make fair evaluations.
  • Privacy concerns: AI systems collect and store sensitive financial and personal data
  • Market distortion: Similar AI systems reacting to the same signals can cause sudden market swings or flash crashes.
  • Over-reliance: There’s always the chance investors may trust AI too much and stop questioning its recommendations.
  • Regulatory lag: Technology advances faster than the rules that govern it. The SEC even proposed a “predictive data” rule, to prevent firms from putting their interests above investors. However, it has garnered little traction.

People-oriented Financial Expertise

There are upsides to how AI is impacting the world of investing, but there are many concerns. With many AI investing tools on the markets, one thing is clear. People are the driving force behind them. You need a team you can trust to deliver expert advice on your terms and with you in mind.

Get a free portfolio review today!

Stewart Willis is the founder and president of Asset Preservation Wealth & Tax, a financial planning firm in Phoenix, Arizona. Investment advisory services offered through Foundations Investment Advisors, LLC, an SEC registered investment adviser.

The commentary on this blog reflects the personal opinions, viewpoints and analyses of the author, Stewart Willis, providing such comments, and should not be regarded as a description of advisory services provided by Foundations Investment Advisors, LLC (“Foundations”), an SEC registered investment adviser or performance returns of any Foundations client. The views reflected in the commentary are subject to change at any time without notice. Nothing on this website constitutes investment, legal or tax advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Personal investment advice can only be rendered after the engagement of Foundations for services, execution of required documentation, including receipt of required disclosures. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Foundations manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Any statistical data or information obtained from or prepared by third party sources that Foundations deems reliable but in no way does Foundations guarantee the accuracy or completeness. Investments in securities involve the risk of loss. Any past performance is no guarantee of future results. Advisory services are only offered to clients or prospective clients where Foundations and its advisors are properly licensed or exempted. For more information, please go to https://adviserinfo.sec.gov and search by our firm name or by our CRD # 175083.

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